
This presentation was done on May 27th, 2021. The thought behind doing a presentation like this is that it’s good advertising for the Dojo. People like to hear about the behind the scenes aspects of professions and so talking about being a “YouTuber” brings in people that may not at first think they are interested in the Dojo.
I did end up having a 10 and 11 year old in the audience. I made clear they were not allowed to create videos for YouTube per the terms of service. I toned down some of the more adult language and stories. I also emphasized the psychological issues with being a creator for their parent to understand.
When doing presentations think about what the audience will take away. A funny story to you, may convince an attendee to do something not in their best interest. Example: I wouldn’t talk about the success of “prank” videos to anyone under 40…
Download Presentation Slides: How to be a YouTuber – Slides
Slide Notes:
IT’S ALL A LIE
Can You Make Money on YouTube?
My Story
- Started tech in 1996 in Army
- Corporate World
- Consulting
- Consulting Company Closed
- Horrible College Class and Everyman IT 2009
- Failed Idea, Moved Content to YouTube, Monetization in 2011
- THE CURVE
How to Earn Money on YouTube
- YouTube Ad Revenue
- Crowdfunding
- Sponsorships
- Affiliate Marketing
- Merch
- Random
YouTube Ad Revenue
- You Need 1000 Subscribers, 4000 Hours Viewed per Year
- Paid by CPM
- CPM is generally between $2-$20
- 1099
- Direct Deposit
Crowdfunding
- Patreon
- Donorbox
- PayPal
Sponsorships
- Selling Slates/ Shout outs
- Native Content
- Brand Placement
Affiliate Links
- Commission for sales
Merch
- T Spring – Commission for “custom” items
Random Money
- Paid to Interview Spiceworks Execs
- Paid to be a Booth Babe
- Paid to Interview Network Professionals by INE
Valuable Numbers?
- Subscribers are rather meaningless
- Subscriber Rot
- View Time
Why Create YouTube Videos?
- Revenue
- Self Promotion
- Business Promotion
Copyright
- Copy Right
- Fair Use
- Content ID System
- Education
- Content ID Abuse/ Stupidity
- Copyright Strikes
Dealing with Trolls
- Trolls are the least of your worries
- Fans can be worse than trolls
Psychology and Mental Health
- No one will understand
- Comments are communication
- NO ONE DOES WELL
What You Need to Create Videos
- Camera
- Video Editor / Encoder
Cameras
- Camcorder – AUTO FOCUS, built in lens, easy
- DSLR – GREAT IMAGE QUALITY, needs more care and feeding
- Smart Phone – YOU ALREADY OWN, EASY, possibly poor image quality
Editing Software
- Final Cut – Bought in 2013 for $250, and on every Mac since
- Adobe – “Professional Software”, Good for Resume and Teams
- Free Options – Fine for most people
Computer for Editing
- Resource Needs – 4K 60fps needs more than 1080p at 30fps
- PC’s are fine
- Mac… Just works…
- Peripherals and Software needs
- Won’t use new Macs for at least a year
Live streaming
- Live streaming Setup
- Wirecast, OBS
- Video Encoders
Lighting
- SUCKS!!!
- Think about the sun
- Shadows
Sound
- SUCKS!!!
- Echo, room environment
- Microphone Choice
- Closer to mouth the better
- Ambient Noise
Editing Style
- Jump Cuts
- Multiple Shots
- Single long take
- Think about the problem the video solves
YouTube Fame
- Shaking Your Brain Nipples…
- How will friends, family, business associates take your content?
- YouTube can be damaging. Politics, Bad Takes, Toxic Content
- Roman Forum, Amsterdam, Lisbon, Cancun, Miami, San Fran, Seattle, DC, Half Way Up a Mountain, Pigeon Forge, Local Home Depot/ Lowes/ and Whole Foods
Your Personality
- What makes a “YouTuber”?
- Aspie to the bone… I pretend to be normal on YouTube
- Walking Through Conversations with CEO’s
- Monologue “Conversations”
Create “Good” Content
- Be HAPPY!!!
- Stay on Topic
- Clickbait and Titles
- Maximize Subscriber to View Count for Recommendations
Topical vs Evergreen Content
- Topical content can be good for driving traffic
- Evergreen content keeps paying
STRIKES and Punishments
- Content ID Claims
- Community Strike
- Copy Right Strike
Who are you Talking To?
- Mental Image of your audience
- Target – Audience Mismatch
“Honesty” and “Transparency”
- No need to see my wife
- Creating Characters – My Wife is not my “Wife”
- Why do a House Tour?
- Viewers ARE NOT YOUR FRIENDS
- Create Boundaries for topics
- Can you articulate WHY you are saying what you are saying
Getting Advice
- Talk with peers
- Remember why you’re doing what you’re doing
- Talk with your viewers, but give a grain of salt
- Copy other creators
- Stats, Stats, STATS…
Moderation Bots
- “Wrong Speak” – Don’t say bad words…
- Bad Titles
- Indian Human “Review” issues
Recommendation Bots
- The more your videos are clicked, the more they are recommended
- Clickable Titles
- Thumbnails?
- Fewer videos can be better
- Good description – Copy/Paste your Powerpoint Outline
Monetization Bots
- “Wrong Speak” in titles
- Green, Yellow, Red $
YouTuber vs. Content Creator
- Creators have a business beyond YouTube
- Podcasts
- Vimeo
Build a Business Beyond YouTube
- Events
- Sell Podcasts
- “OnlyFans”
- Twitch?
- Books
Play Buttons
- 100K subs
- 1 Mil Subs
- 10 Mil subs
- At YouTube discretion
The Future of YouTube
- My bet…
- Worlds biggest Startup Fail…
- No shame in profiting off of someone else’s checkbook…
- YouTube will die, but the lessons are valuable (Jake Paul – Vine -> YouTube -> Boxing)
YouTube Alternatives
- Match Problem with Platform
- Alt tech
- Pllllbbbbbb…
- FTC Compliance…
YouTube IS A REAL JOB
- “Gamers” works their butts off
How to Start..?
- JUST DO IT!!!
- Find Inspiration, and advice from other YouTubers videos
- https://www.youtube.com/watch?v=5QRoX2aMVrc